JESSE ITZLERTHE ONGOING WORK
1,700 PEOPLE WERE THERE. 10 MILLION FELT IT.
Every event for Jesse and his brands since Runningman 2024: festivals, a live show, frozen lakes, and rooms full of founders.
THE RELATIONSHIP
Most client relationships end when the invoice clears. This one kept going. It started with shooting an entire festival in Rome, Georgia, and turned into the standing call for whatever Jesse and his brands do next: a live show, a sauna tour across Finland, leadership rooms where cameras usually aren't welcome.
The continuation is the testimonial. When someone who could hire anyone keeps calling the same small studio back, that tells you more than any pull quote could.
RUNNINGMAN FESTIVAL
A festival for 1,700 people, built to be felt by millions.
1,700 people were there. 2 million felt it.
THE IDEA
Two tracks, one goal. A long-form film to make the event permanent, the thing attendees rewatch and next year's ticket buyers find. And a short-form asset system built to travel: clips cut in belts and sent to more than ten individual creators, so one weekend compounded across feeds for months.
THE SHIP
Assets flowed outward, from one edit bay to a network of creator channels, each clip packaged for the feed it landed in.
Speed was part of the product. Four thousand finished stills went out to athletes, influencers, attendees, and brands inside 36 hours. Hundreds of people were posting while the weekend was still the thing people were talking about. It's the same quick-turn system we run for Jesse's masterminds and Adventure Club.
- 10M+
- Impressions across all channels
- 1,700
- Attendees
- 4,000
- Stills delivered in under 36 hrs
- 10+
- Creator channels armed
THE GREAT FINLAND SAUNA TOUR
Snow, steam, and a camera close enough to feel it.
THE CRAFT
The adventure-doc chapter. Shooting below zero meant small kit, fast hands, and trust. The only way to film intimacy in a sauna is to have earned the right to be there. This is the work we point to when someone asks what we mean by documentary instinct.
JI RETREATS
Capturing high-trust rooms without killing the trust.
THE CRAFT
The Duke Leadership Retreat, the Connecticut Mastermind, Hell on the Hill: rooms of consequence, where the wrong camera presence ends the candor the room exists for. We shot like guests who happened to have cameras: no staging, no re-asks, no crew sprawl. What came back is footage that feels like being invited in.
Duke came through Jesse, built for the leadership program there. It's the kind of room you only get into because someone vouched for you.
HELL ON THE HILL
One hill, 100 laps, and a lake at the bottom. Jesse and Sara's backyard, once a year, twelve years running.
THE CRAFT
Jesse and Sara Blakely's annual hill event at their house in Connecticut: a crowd of friends running the same hill until the number is done, a lake to jump in after, and a bell to ring. We shoot it like what it is, a backyard party with a brutal middle.
This was the twelfth one. We shot stills for the event, and video for the people who were there to make their own content from it, Todd Anderson and Jesse among them.
RIDE OF A LIFETIME
San Diego to St. Augustine. 3,000 miles, 8 states, 14 days, 9 friends. We cut the film.
THE CRAFT
A ride that sat on Jesse's list for fifteen years, done in two weeks with nine of his closest friends. Our job was the edit: turning fourteen days of road into a 72-minute documentary that holds, with the exhaustion and the jokes intact.
- 3,000
- Miles
- 14
- Days
- 72 MIN
- Runtime
29029: THE TRIPLE